Public Relations For Dummies

Public Relations For Dummies

by: Eric Yaverbaum, Ilise Benun

For Dummies, 2006

ISBN: 9780470056509 , 388 Pages

2. Edition

Format: PDF, PDB

Windows PC,Mac OSX Apple iPad, Android Tablet PC's Palm OS, PocketPC 2002 und älter, PocketPC 2003 und neuer, Windows Mobile Smartphone, Handys (mit Symbian)

Price: 13,99 EUR

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Public Relations For Dummies


Proven techniques that maximize media exposure for your business
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.
Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis