Organising User Communities for Innovation Management

by: Celine Schulz

Gabler Verlag, 2010

ISBN: 9783834987112 , 149 Pages

Format: PDF, Read online

Windows PC,Mac OSX Apple iPad, Android Tablet PC's Read Online: Windows PC,Mac OSX,Linux

Price: 71,39 EUR

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Organising User Communities for Innovation Management


 

Based on survey data from users who are members in user groups of the management software firm Computer Associates, Celine Schulz examines how groups of users can be organised and leveraged by firms for their innovation processes.

Dr. Celine Schulz obtained her doctorate at the Institute for Innovation Research, Technology Management and Entrepreneurship (Ludwig-Maximilians-Universit├Ąt Munich) under the supervision of Prof. Dietmar Harhoff, Ph.D.