Market Entry Strategies for Russia. A comprehensive survey based on expert interviews

by: Martin Schorsch

Diplomica Verlag GmbH, 2009

ISBN: 9783836614696 , 101 Pages

Format: PDF, PDB, Read online

Windows PC,Mac OSX suitable for all DRM-capable eReaders Apple iPad, Android Tablet PC's Palm OS, PocketPC 2002 und älter, PocketPC 2003 und neuer, Windows Mobile Smartphone, Handys (mit Symbian) Read Online: Windows PC,Mac OSX,Linux

Price: 33,00 EUR

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Market Entry Strategies for Russia. A comprehensive survey based on expert interviews


 

In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.